Social media is rapidly becoming one of the most relevant platforms with which companies can promote their brand. Unfortunately this means many businesses are now drowning in an overwhelming amount of new information that they are unable to sift through. Companies are putting an extensive amount of time into creating social media campaigns, but are not following through to see if they are actually effective.
After a little research through the ever informative website Mashable, I came across an article that breaks down "How To: Calculate the ROI of Your Social Media Campaign".
The article focuses on three main objectives; Quantitative Metrics, Qualitative Metrics, and ROI Metrics. The main objective (ROI Metrics) of the article is to show businesses that the ever-daunting math related tasks that come with calculating their social media ROI are really quite simple. These metrics allow companies to effectively sort through the vast amount of information provided for them online and find what is effective for their business.
The article also really wants to hit home the idea that social media for a business is not about socializing, it's about building a brand. A companies online value proposition must be consistent throughout their entire online presence.
I felt as if this article went hand-in-hand with the Google AdWords project we're currently working on. We may be solely focusing on driving traffic toward our companies' websites, but it's important to be aware of what kind of traffic these ads will also funnel toward their social media sites. So, think about it, is your company using social media to its advantage?
